Practical writing for the technology decisions founders actually make.
Stack choices, fractional-CTO hiring, cost-based pricing, scale-up incidents, security under deadline. Specific, written by people who've done the thing — not by a marketing team.
6 posts. More on the way.
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When to outsource engineering — and when not to.
Outsourcing engineering is one of those decisions that's easy to get wrong in both directions. Here's the read on when an embedded squad is the right move, when it isn't, and how to tell the difference before you sign.
TechnicalAuth, payments, observability: the boring layer in detail.
A companion to "Make boring choices for the load-bearing parts". This time the specifics — what to pick, what to avoid, and the small handful of patterns that hold across all three.
Founder educationSix questions to ask before hiring a fractional CTO.
If you're hiring a fractional CTO, these six questions surface the difference between a senior operator and a senior consultant. The shortlist will get a lot shorter.
Behind the scenesHow we run a discovery call.
Every CTA on our site says "book a 30-minute discovery call". This is what actually happens on that call — what we ask, what we listen for, and what you walk away with whether you hire us or not.
TechnicalMake boring choices for the load-bearing parts.
Auth, payments, observability, secrets. The parts of your stack that decide whether year two goes well. Pick the boring option on purpose — and save the inventive choices for where customers actually feel them.
Behind the scenesWhy we price on cost, not market rate.
Cost-based pricing is a positioning weapon, not a discount. Here's the read from our first year of running engagements that way — what works, what's harder than it looks, and why founders self-select for it.
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